Waterful plastic-free of charge infant wipes, lately declared the appointment of its new head of advertising and marketing, Fiona Rawlinson.
Cork-born Rawlinson, who has more than 20 a long time of marketing knowledge in both of those Europe and the US, joins the new ground breaking Irish enterprise to accelerate the increasing get to of their groundbreaking, plastic-free of charge newborn wipes.
As head of advertising, Rawlinson will control all international promoting capabilities such as strategic arranging, brand name, positioning, as very well as escalating recognition of Waterful as a new ‘cutting edge’ company of plastic-cost-free and chemical-free toddler wipes globally.
Tom Doyle, founder of Waterful, said that next a interval of amazing progress considering that he started the corporation in 2020, Waterful is now on the lookout to accelerate this development and scale up the enterprise properly.
“With the addition of Fiona [Rawlinson] to our senior management workforce, we proceed to build the firepower to help create recognition of an alternate babywipe that is not just fully secure for a baby’s skin, but is 100% plastic totally free,” he explained.
“Our wipes incorporate just two very simple components in addition drinking water, in a natural way disintegrating inside times vs . a catastrophic 100 decades that several baby wipes just take to split down.”
Waterful is presently available at Tesco nationwide and has recently started showing up on shelves in Canada, the US and Scandinavia.
Not only are Waterful Wipes biodegradeable, absolutely disintegrating in just days, they are the only flushable wipe out there in the class, the enterprise stated.
Waterful wipes are built from organic cellulose plant fibres, producing them softer and kinder to fragile skin and are up to 33% bigger than other newborn wipes, it extra.
Ms Rawlinson said, “Consumers have come to be ever more eco-savvy and environmentally mindful. Persons are listening and using action. There is an underlying issue for our young ones and successors and an expanding need to offer a future in which the two folks and planet thrive.
“Wipes have considerably contributed to the ubiquituous eco-guilt, so the launch of Waterful plastic-no cost wipes couldn’t have occur at a superior time. I’m enthusiastic to be component of this sizeable shift in the classification driven by this avant garde corporation,” she extra.
Prior to joining Waterful, Rawlinson has held senior advertising and marketing positions at quite a few client Organizations in Eire & Europe, which includes environment up First100 Inc leadership consultancy in New York. She has a diploma in Promoting from College University Cork.
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